Using this business model, Kodak was able to generate massive revenues and turned into a money-making machine.Īs technology progressed, the use of films and printing sheets gradually came to a halt. Kodak's plan was to sell cameras at affordable prices with only a small margin for profit and then sell the consumables such as films, printing sheets, and other accessories at a high-profit margin. After buying the razor, the customers will have to purchase the consumables (the razor blades in this case) again and again hence, sell the blades at a high-profit margin. The idea behind the razor-blade business plan is to first sell the razors with a small margin of profit. Kodak adopted the 'razor and blades' business plan. By 1968, it had captured about 80% of the global market share in the field of photography.
Kodak, for many years, enjoyed unmatched success all over the world. Ressurection of Kodak: Kodak in the mobile industry?įAQs on Kodak Downfall Why Did Kodak Fail? Reasons Why Kodak Failed Why did Kodak, the king of photography and videography, go bankrupt? What was the reason behind Kodak's failure? Why did Kodak fail despite being the biggest name of its time? This case study answers the same.īiggest Reason Of Kodak's Failure - Fights against Fuji Films The company declared itself bankrupt in 2012.
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Kodak was the most dominant company in its field for almost the entire 20th century, but a series of wrong decisions killed its success.
#Kodak it8 target film portable
At the time when only huge companies could access the cameras used for recording movies, Kodak enabled the availability of cameras to every household by producing equipment that was portable and affordable. Kodak brought about a revolution in the photography and videography industries. It was the most famous name in the world of photography and videography in the 20th century. Kodak, as we know it today, was founded in the year 1888 by George Eastman as ‘The Eastman Kodak Company’.
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